The colors of this wonderful little lenticular are certainly reminiscent of it's era - the 1960s! It was made to become part of a souvenir of the 1964-5 New York World's Fair. The advertisement features the Unisphere - the symbol of the fair that was made of steel - hence the logo USS from United States Steel.
We've seen these little flickers for $10 or more on Ebay
It is in superb condition and is marked Vari-Vue on the back, further verifying its authenticity. Such items are also called flashers, flickers, wiggles, animation or winky pictures.
The front has an exciting effect as you'll see two pictures on each flicker, depending on the angle when you view it. The words
Peace Through Understanding
change to a picture of the World Unisphere with the more subtly displayed (in fact, we hardly noticed them at first) words
New York World's Fair 1964 - 1965
Even thought this little novelty was created in the 1960s, the message is just as timely today. This wonderful VariVue Motion Lenticular piece measures 1-1/4 inch wide by 1-1/8 inch high.
Two pieces shown for illustration only.